Every year, the Super Bowl captivates over 100 million viewers, drawing in audiences for not only the football action but also the highly-anticipated advertisements. Among the sea of commercials vying for attention during the 30-second spotlight, one standout this year came from the upcoming animated film, Despicable Me 4.
In a clever twist, the Despicable Me 4 Super Bowl ad took aim at the proliferation of AI-generated images cluttering the internet, offering a humorous take on the phenomenon. Narrated by actor Jon Hamm, the ad begins by showcasing various bizarre AI-generated images – from multiple-legged yoga practitioners to surreal handshakes and spaghetti-eating friends.
“Artificial intelligence is changing the way we see the world,” Hamm intones as the images flash across the screen, highlighting the transformative impact of AI on various aspects of life. However, the ad takes a comedic turn when the source of these images is revealed: rather than sophisticated computer algorithms, they are the handiwork of mischievous Minions wreaking havoc in a bustling office space.
As the camera pans to reveal the Minions gleefully editing photos, the ad drives home the message that AI-generated images are so absurdly bad that they must be the work of pranksters like the Minions themselves. The humorous twist not only showcases the creativity of the Despicable Me franchise but also offers a playful commentary on the limitations of AI technology.
The Despicable Me 4 film, produced by Illumination/Universal Pictures, marks the return of Stephen Carrell as the voice of Gru, with Will Ferrell joining the cast as Gru’s new nemesis, Maxime Le Mal. The Super Bowl ad also teased “AI-generated” images of the characters, adding to the comedic flair of the trailer.
With its witty take on a contemporary phenomenon and beloved characters, the Despicable Me 4 Super Bowl ad left audiences entertained and eager for more antics from Gru and the Minions when the film hits theaters.
You can watch the full trailer below:
