The WWF (not the wrestling) has been praised for using the evolution of the Twitter logo to highlight the threats that animals face across the world.
As most people will know now Elon Musk has bought Twitter and changed it to ‘X’ in a move that seems pointless to many.
However, a lot of people see his purchase of the platform as a waste of time and, dare we say it, a vanity project for one of the world’s richest people.
WWF Twitter logo
advertising company McCann Germany came up with a concept for WWF’s campaign to highlight extinction by using them.
The graphic shows the changes in the logo over the years, since its inception in 2006.
The bird has changed and now suddenly it is an X.
It is a stark end to the bird’s life and get you thinking.
Text on the image read: “Protect our wildlife before it’s too late!” Just in case you don’t speak German.
A lot of people had this response.
War on nature
Global wildlife populations have plummeted by 69 per cent on average since 1970.
The extraordinary diversity of our planet deserves celebrating – but how well are we doing at protecting it? reported Euronews.green.
“We reflect on our responsibility to protect the magnificent diversity of life on our planet. And we recognise our abject failure,” said UN Secretary-General Antonio Guterres on the 50th anniversary of CITES earlier this year – which landed on World Wildlife Day.
“Human activities are laying waste to once-thriving forests, jungles, farmland, oceans, rivers, seas and lakes. One million species teeter on the brink of extinction, due to habitat destruction, fossil fuel pollution and the worsening climate crisis. We must end this war on nature.”
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